Changes. For The Good.

Today is my last day at North. I’ve decided to leave my current position as Interactive Director to start my own business. The new business, an Interactive think tank with a focus on the experimental, is being developed and formed by myself and two other partners. In one short month we’ve gone from barely knowing each other to formally signing papers, creating our brand identity, designing our website, organizing business processes, locating and acquiring office space as well as the acquisition of new business. In short, it appears that we know how to get shit done. Instead of a long winded paragraph about our plans I’ve decided to break it down into some handy faqs. I’ll certainly be posting more as more developments occur, and as I can get some free time away from the madness that is the initial steps of creating a business. I’d like to thank the talented folks at North for the opportunities they afforded me, and moving me to the amazing city that Portland is. I wish them the best of luck and hope to work together in the future on a project basis.

Why would you start a new business with people I barley know, are you insane?
I’ve started a business before with close friends. I feel that a business can succeed or fail in either scenario. Each has it’s advantages and it’s disadvantages. Previous personal baggage vs. not knowing how to properly convey opinion to complete strangers. Therefore, the decision to dive into a business with strangers seems as logical to me as the alternative. That said, I indeed just may be insane. However, I seem to have found partners who fit the same diagnosis.

Where is your new space?
We are going to be located on the first floor of this building in the Pearl. Coming from Boston, where I lived and worked downtown, I’m excited to get back to a bit of my roots and the industrial feel of the location.

What is the name of your new venture?
We shall be called “The Good”.

What do you mean by experimental?
Interactive concepts that may not currently be widespread that we see as ubiquitous in the future. Some of my experiments here lean in that direction. We will also be focused on more ‘traditional’ interactive production such as mini sites, content management systems, development, design, online branding, social media and applications. Finally, time given, we’ll be creating our own software and applications which we hope to release to the public.

What new business have you closed?
These shall be revealed using traditional communications means. Meaning, we’ll be showing off the work on our site and across the many social media outlets we pepper.

What’s your url, let’s see the new site!
We have not completely settled on a domain and are in negotiations for one possibility that has been previously taken by a third party. The website has been partially designed but not developed. The Good is coming soon.

Who are these other two partners?
Jon MacDonald and partnerX*. Like myself, both have extensive experience and knowledge in the interactive domain. Both are also seemingly clean upstanding earthlings.

Why are you calling yourself a think tank?
We’ve gone with think tank in a response to industry changes. We feel it’s not ‘alright’ to call ourselves just a development shop, or just an agency, anymore. The industry has grown up a bit and people should take notice. People are taking notice. Interactive projects require more than just production. They require strategy, brand insight, technology chops blended with creative thinking. To use a political reference, they require someone to guide policy. We feel we are best suited to be the drivers of interactive policy.

More FAQ’s will be added here as I see fit. Thanks for reading!

*parnterX identity protected until he is free from his current position.