Flickr – The Democratization of Photography and Other Creative Mediums

I’m a novice. I joined Flickr 3 years ago not to learn how to take photographs, I would have learned that regardless of participation, but to display the fruits of my learning. I went through many stages of post processing tricks, camera hacks, and pure photographic techniques. As this Times article poignantly states, I became a typical Flickr user delving in typical Flickr styles. I learned how to use the Flickr interestingness algorithm to acquire more views, make explore, and spread the display of my learned lessons. As with most online forums, I learned how to use their features to my advantage. After all, I know how to build these systems, I certainly know how to exploit them. To my moral credit I did not exploit it as much as I could. There are some on Flickr who have gone the distance. After 3 years of doing this I still find myself advancing very slowly through the level of novicity [merriam webster inclusion recommendation] on the verge of potential decency. However, I am still a novice.

Yet, as a novice, I’m able to sell my services and prints to the entire world, and have. I’ve sold prints to publishers, been commissioned for projects, been invited by Getty Images to sell stock, and made various other business connections via Flickr.

And now for the ironic portion of this blog… As I try and transition past novicity and become more of a professional, however subjective that term is, I find I now hate myself and Flickr. I don’t really hate either of those two things but hyperbole makes for a more interesting read, agree? yes, you do. I’ve recently been contacted, via flickr, about the purchase of a few more of my images. One from a Holland magazine, the other a French magazine. Upon further investigation and email correspondence I’ve found that lo and behold, they have little to no budget, but would ‘love to purchase my art’ for their campaign. Since I work in advertising, this is not a new concept to me. We do the same thing at our shop. When budgets are low we scrap, and find quality on the cheap. This is what Flickr has to offer. I disagree with the Times article in some ways. I believe there is quality, in advertising terms, on Flickr. It’s one reason Getty has partnered with them. However, since this quality exists in abundance it has simultaneously made millions of professional photographers that earn next to nothing for their work. Again, this is not a new internet concept. You can see the same trend happening across various other creative mediums. Anyone can be a designer these days. Traditional professional designers will argue that these people are not true designers, and as in the movie Helvetica, you’ll hear Mr. Carson say that ‘just because they have the tools doesn’t mean they are designers’ or something like that. What he doesn’t mention is that in the industry he works in, that doesn’t matter. All that matters is what will sell and what the industry will buy. And more and more, the playing field is leveling and ‘novice’ talent is producing actual work for unreasonably cheap flow.

The same can be said for my native medium, interactive design and development. Tools are making it easier for the masses to join and compete. It’s the reason I was livid at Macromedia when it came out with its Dreamweaver product allowing non coders to build websites. It’s one more step towards not needing to know a craft to actually produce the results of said craft. Go on Craigslist and post a web development or design project. The majority of the responses will be appallingly inexpensive and equally shameful in portfolio quality. However, there will be a couple that come close enough to make the grade. The result is a lowering of the industry wage and the promotion of marginal quality. I’m forced to lower my rates to compete. Again, I wasn’t complaining about this when I was a novice web designer in 1999, but it kicks me in the boo boo now.

The book The World is Flat explains these processes in detail. I tend to agree with the synopsis of the book that the overall result of this process is actually for the global good. India is able to compete which drives US innovation, and so on. Globally this is great. I know that I need to think globally, but personally, at this moment, it is bad.

I could go on and write about this topic for hours, but It’d just be more novice writing garnering page views. Oh wait, I forgot to mention, anyone can be a published writer. Anyone want to hire me to write for their blog?