Under The Radar – A Follow Up

Sell_simply_fast_pitch

Friday I had the fortunate opportunity to pitch Sell Simply at The Under The Radar Conference in Mountain View, Ca. Sell Simply was selected by Mashable to be one of ten companies to compete in a two minute fast pitch.

While challenging, and though we didn’t win, it was a great mental and business exercise to cull an entire business down to a two minute explanation. The format of the pitch was challenging, and it was my first time pitching to that large an audience of peers. While I have my own thoughts on the lack of value the judges shallow depth of feedback provided, the critique that my slides had been too informational for a two minute format was valid. The feedback and discourse of the other longer format panels were both intense and granular. I would have welcomed the opportunity to dive deeper.

The conference itself was fantastic. The other pitches were thought provoking and well versed. I made some great contacts who had substantial interest in Sell Simply during the intermittent networking breaks between sessions. It was a new experience to be in a setting devoid of societal norms surrounding approach and discourse. It was a networking event for sure, and networking is what occurred.

I’ve posted my slides and a recording of the pitches below.

Thanks to @DealmakerMedia and @Mashable for the opportunity.

[googleapps domain="docs" dir="present/embed" query="id=ddc2w68t_70d9rsrzgg&loop=true&size=m" width="555" height="451" /]

http://www.ustream.tv/flash/video/10807064?v3=1

Spread This Word Like So Much Butter

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Dear Portland,

Due to the lack of a marketing budget on our part, and the almost complete lack of startup coverage in our great city, I know you are largely unaware that our fine social marketplace exists.

I know this because you continue to use sites like Craigslist, Ebay and Etsy to buy and sell your fine wares.

Had you known: Besides being gorgeously designed (biased), Sell Simply is totally free to use and effortlessly controlled by your Twitter account, you would have surely made the complete assimilation by now. You’d have realized that we offer all the same features as those other guys plus a better user experience, the option to sell with buy now or accept offers, and the added social layer. You would also see that you can create your own mini simple shop and embed it anywhere on the interweb, allowing you to sell from anywhere.

In short, you’d notice that the local guy, Sell Simply, is a better place to be. And that, my weird friends, would make me happy.

So please… Do the job that our local press has not. The job our imaginary marketing budget cannot. Spread this word like so much butter.

Sincerely,
Chris Teso
Sell Simpleton

Follow Simple Shops

Reposting this from Sell Simply

We’re excited to announce that you can now “follow” any Simple Shop on Sell Simply as well as on Twitter.

For sellers, gaining followers on Sell Simply will help you sell more. For buyers, following simple shops will help you find what you’re looking for.

Coming soon we’ll be releasing features that will enable direct communication, and deeper social interaction, with your followers. One example: your Sell Simply followers are automatically alerted when you list a new item for sale.

The goal is to allow more social interaction with the Simple Shops you love.

So… start following shops, and check back here for features related to followers.

As always, we’d love to hear from you. What social features related to following shops would you like to see?

Changes. For The Good.

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http://www.flickr.com/apps/slideshow/show.swf?v=71649

Today is my last day at North. I’ve decided to leave my current position as Interactive Director to start my own business. The new business, an Interactive think tank with a focus on the experimental, is being developed and formed by myself and two other partners. In one short month we’ve gone from barely knowing each other to formally signing papers, creating our brand identity, designing our website, organizing business processes, locating and acquiring office space as well as the acquisition of new business. In short, it appears that we know how to get shit done. Instead of a long winded paragraph about our plans I’ve decided to break it down into some handy faqs. I’ll certainly be posting more as more developments occur, and as I can get some free time away from the madness that is the initial steps of creating a business. I’d like to thank the talented folks at North for the opportunities they afforded me, and moving me to the amazing city that Portland is. I wish them the best of luck and hope to work together in the future on a project basis.

Why would you start a new business with people I barley know, are you insane?
I’ve started a business before with close friends. I feel that a business can succeed or fail in either scenario. Each has it’s advantages and it’s disadvantages. Previous personal baggage vs. not knowing how to properly convey opinion to complete strangers. Therefore, the decision to dive into a business with strangers seems as logical to me as the alternative. That said, I indeed just may be insane. However, I seem to have found partners who fit the same diagnosis.

Where is your new space?
We are going to be located on the first floor of this building in the Pearl. Coming from Boston, where I lived and worked downtown, I’m excited to get back to a bit of my roots and the industrial feel of the location.

What is the name of your new venture?
We shall be called “The Good”.

What do you mean by experimental?
Interactive concepts that may not currently be widespread that we see as ubiquitous in the future. Some of my experiments here lean in that direction. We will also be focused on more ‘traditional’ interactive production such as mini sites, content management systems, development, design, online branding, social media and applications. Finally, time given, we’ll be creating our own software and applications which we hope to release to the public.

What new business have you closed?
These shall be revealed using traditional communications means. Meaning, we’ll be showing off the work on our site and across the many social media outlets we pepper.

What’s your url, let’s see the new site!
We have not completely settled on a domain and are in negotiations for one possibility that has been previously taken by a third party. The website has been partially designed but not developed. The Good is coming soon.

Who are these other two partners?
Jon MacDonald and partnerX*. Like myself, both have extensive experience and knowledge in the interactive domain. Both are also seemingly clean upstanding earthlings.

Why are you calling yourself a think tank?
We’ve gone with think tank in a response to industry changes. We feel it’s not ‘alright’ to call ourselves just a development shop, or just an agency, anymore. The industry has grown up a bit and people should take notice. People are taking notice. Interactive projects require more than just production. They require strategy, brand insight, technology chops blended with creative thinking. To use a political reference, they require someone to guide policy. We feel we are best suited to be the drivers of interactive policy.

More FAQ’s will be added here as I see fit. Thanks for reading!

*parnterX identity protected until he is free from his current position.